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First of all, it is important that you have to register for a trade fair in good time. The best seats are always gone first!
The sooner you register for a trade fair, the better your chances of getting a good stand of the size you want.
Think carefully in advance in which hall of the trade fair you will find the best environment. Check where your competitors are or have been at past trade fairs and exhibitions .
The optimal choice of stand
In the environment of your competitors
Near the stand of a "Global Player"
In the case of two-storey halls, you should generally always prefer the ground floor !