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Overview of the different areas of a booth
Definition of areas and zones on your exhibition stand
Environment and Orientation Zone:
Here the visitor meets in the immediate vicinity of the exhibition stand and moves in front of the exhibition stand on the aisles in the immediate vicinity of the exhibitor. Here it is important for the stand crew to be quick and to get potential customers up to speed on the stand in order to present the products and the company.
In this area you have the opportunity to present the products and highlights live to interested parties or customers.
This area is often positioned directly at the stand boundaries in order to arouse the curiosity of other interested parties and thus "engage" them in a conversation.
This area is just as important for maintaining existing and potential new customer contacts. If possible, plan this area in two zones, one for intensive customer talks and the other for initial or short talks
Storage and kitchen area
This area is also an important zone in which, among other things, the preparation for the hospitality / catering of the visitors as well as the stand staff takes place. Brochures and give-aways, the cloakroom of the stand staff ....