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A stand at a trade fair is great. But do I really need it? A trade fair appearance is pretty much the most expensive thing you can do in terms of a company's public image. But sometimes it just doesn't work without a trade fair appearance.
For some articles and service providers, the majority of sales for the whole year or season simply take place at the fair. Another sale is sometimes different so not possible at all.
However, some trade fair appearances only serve to present the company and to cultivate its image in the market.
You should therefore ask yourself what purpose you are pursuing with the trade fair and whether you can achieve the set goals with a trade fair . What kind of trade fair do you want to visit and can you reach your target group there?